The words “content marketing” and “digital marketing” appear together so often no one would blame you for thinking they’re interchangeable. That’s because content marketing is a type of digital marketing. To decide if content marketing is the right strategy to promote your creative brand or business, it’s important to understand what it is, how it works, and why it’s an appealing strategy.

Writing is the most important skill for creating quality blog posts. But other journalism skills translate well to blogging: interviewing, capturing the personality of a subject with the right quotes, structuring an article, and photojournalism.

Luck seemed to be the main reason I got my first job as a social media manager for a small company. At the time, I was an introverted former public relations writer and blog manager turned burnt-out barista, just getting by while looking for a “real” job. I didn’t have the professional credentials or the sparkly, bubbly personality to work in social media. But I had some experience with social media marketing. Nothing that made me feel like I knew enough to be a full-time social media manager.

The question of whether you should moderate comments on social media is an ethical concern for many creative entrepreneurs. The people behind the comments you might want to delete often believe they have a right to post whatever they want. Having their content removed can lead to censorship accusations. Here’s the thing: if a platform gives you tools to moderate your comments, you’re allowed to use them. However, what they won’t do for you is set the rules for the environment you want to maintain. They also won’t enforce your rules for you. The only way to maintain the environment you want is to create your own moderation policies and enforce them consistently.

As a creative entrepreneur, a blog is a powerful marketing tool in your arsenal. But what exactly should you write about? These 90 prompts combine corporate blog marketing techniques with creative passion to ensure you’ve always got something to write about to promote your creative work and yourself.

You wear a lot of hats as a creative entrepreneur promoting yourself and your work on social media. How do you keep track of how well your content is performing? It’s more work than just looking at how many views, likes, and followers you have. Fortunately, small teams and solopreneurs can use the same approach to tracking and evaluating their analytics as bigger companies with dedicated social media staff do.