Welcome to the blog
Digital marketing was not a career path I saw for myself. I wanted to write novels and maybe sell a few paintings on the side. But I embraced the experience, asking myself at every turn, “How could I put this to use for myself when it’s time to market my creative work?” All the information I have to share is filtered through that lens so you can help get your work in front of the right people without shackling yourself to 24/7 marketing work.
Tools of Digital Marketing: Content Marketing
The words “content marketing” and “digital marketing” appear together so often no one would blame you for thinking they’re interchangeable. That’s because content marketing is a type of digital marketing. To decide if content marketing is the right strategy to promote your creative brand or business, it’s important to understand what it is, how it works, and why it’s an appealing strategy.
How do you know when you know enough about marketing?
Luck seemed to be the main reason I got my first job as a social media manager for a small company. At the time, I was an introverted former public relations writer and blog manager turned burnt-out barista, just getting by while looking for a “real” job. I didn’t have the professional credentials or the sparkly, bubbly personality to work in social media. But I had some experience with social media marketing. Nothing that made me feel like I knew enough to be a full-time social media manager.