The question of whether you should moderate comments on social media is an ethical concern for many creative entrepreneurs. The people behind the comments you might want to delete often believe they have a right to post whatever they want. Having their content removed can lead to censorship accusations. Here’s the thing: if a platform gives you tools to moderate your comments, you’re allowed to use them. However, what they won’t do for you is set the rules for the environment you want to maintain. They also won’t enforce your rules for you. The only way to maintain the environment you want is to create your own moderation policies and enforce them consistently.

You wear a lot of hats as a creative entrepreneur promoting yourself and your work on social media. How do you keep track of how well your content is performing? It’s more work than just looking at how many views, likes, and followers you have. Fortunately, small teams and solopreneurs can use the same approach to tracking and evaluating their analytics as bigger companies with dedicated social media staff do.