Welcome to the blog
Digital marketing was not a career path I saw for myself. I wanted to write novels and maybe sell a few paintings on the side. But I embraced the experience, asking myself at every turn, “How could I put this to use for myself when it’s time to market my creative work?” All the information I have to share is filtered through that lens so you can help get your work in front of the right people without shackling yourself to 24/7 marketing work.
Write Better Blog Posts by Writing Like a Journalist
Writing is the most important skill for creating quality blog posts. But other journalism skills translate well to blogging: interviewing, capturing the personality of a subject with the right quotes, structuring an article, and photojournalism.
How do you know when you know enough about marketing?
Luck seemed to be the main reason I got my first job as a social media manager for a small company. At the time, I was an introverted former public relations writer and blog manager turned burnt-out barista, just getting by while looking for a “real” job. I didn’t have the professional credentials or the sparkly, bubbly personality to work in social media. But I had some experience with social media marketing. Nothing that made me feel like I knew enough to be a full-time social media manager.